The Federal Deposit Insurance Corporation (FDIC) Board of Directors today delayed the compliance date of certain provisions under the FDIC’s Sign and Advertising Rule. Specifically, the delay applies to requirements related to the display of the FDIC’s official sign on insured depository institutions’ (IDIs) digital channels, as well as to provisions related to IDIs’ automated teller machines (ATMs) and like devices.
On December 20, 2023, the FDIC adopted a final rule (PDF) that amended the FDIC’s signage and advertisement requirements for IDIs. Full compliance with these amendments was scheduled to take effect on May 1, 2025. Today’s Board action postpones the compliance date for sections 328.4 and 328.5 of the rule to March 1, 2026. The FDIC plans to use the additional time to propose adjustments to the regulation.
Consistent with Section 18 of the FDI Act, the FDIC will continue to promote proper disclosure of FDIC insurance. However, the new requirements to display the FDIC official digital sign continue to generate questions regarding implementation, and may result in consumer confusion. The remaining provisions in the rule will still take effect on May 1, 2025.